About

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By parents, For parents

👋 Hi!

We are Baby Essentials, the most trusted baby product guide on the Internet.

We understand how overwhelming it is to raise a baby and to shop the right baby product for your newborn. We are new parents ourselves and we felt constantly frustrated when we were buying goods for our little ones.

We believe there is a better way to discover just the right baby product for you. Baby Essentials is a trusted and personalized baby product recommendation platform for new parents. We have talked to hundreds of new parents to deeply understand what the pain points are with current baby product shopping experiences. We are working very hard to develop the most personalized, and most data-intensive solution for you.

We hope that with our solution, you no longer need to waste time shopping for baby products, which means more time to catch up on sleep and actually enjoy your precious baby. ❤️